Ford Bronco Search + Rescue

Counted On When It Counts Most.

Ford was already proud of being the first choice for first responders nationwide,
but made a commitment to the National Association for Search and Rescue (NASAR)
to help close the resource gap for volunteer rescue teams by donating Broncos.

TVC // Design // Social

Made at Wieden + Kennedy NY with:
CW: Max Cohn
CD: Jake Thompson
Producer: Kiara Hidalgo
ECDs: Stuart Jennings, Matt Mulvey
Director: John Hillcoat
DP: Paul Meyers
Design : Henry Jinnings + Matthew Cyprien
Edit: Tommy Harden
Color: Alex Bickel
VFX: Preymaker
Photography + Social: Mink Howl
Strategy: Alex Danks, Syd Hutnik, Ned Hodge
Account: Tenaya Ende, Terrance Woodall, Rachel DellaPelle,
Carly Lissak, Phil Pennington