Brand anthems to launch NBA on ESPN for the 2020-2021 and 2021-2022 seasons.
We leaned into the league’s unmatched personalities, drama, and action on a macro scale to give the upcoming season the weight of a Hollywood trailer.
TVC // OOH // Social // End Cards // Animation
2021 D&AD Wood Pencil: Editing
2021 Webby Awards Honoree: Editing
We leaned into the league’s unmatched personalities, drama, and action on a macro scale to give the upcoming season the weight of a Hollywood trailer.
TVC // OOH // Social // End Cards // Animation
2021 D&AD Wood Pencil: Editing
2021 Webby Awards Honoree: Editing
![](https://freight.cargo.site/t/original/i/c749161a91b0f8612ff29f8d12690077e6225c905cb1e8c1d7701b761f57e70a/ESPN_EndTag_Direction_H_Unda_2.png)
Made at Arts & Letters with:
CW: Cory McCollum, Scott Hayes, Whitney Repole
ADs: Albert Song, Steve Gonzalez
CDs: Molly Jamison, NJ Placentra
ECD: Charles Hodges
Editors: Dallas Simms, Patrick Blumer, Marissa Walker, Sho Kellam Stuart Mauck
Animation: Noah Hornstein, Carlos Foxworthy, Chi Chuang
Designers: Alana Robinson, Abbey Williamson
Producers: Jourdan Valdes, Collyn Dixon, Griffin Morrow, Evan Cotter
Strategists: Nana Dadzie, Alex Morrison, Zack Stergar
Voiceover: Nana Dadzie
Account: Brenda Schneider, Hill Shore, Martin Madriaga, Darius Watkins
Music Supervisors: Cam DiNunzio, Casey Wheeler
Finishing + Color: Mad Box Made
![](https://freight.cargo.site/t/original/i/19659e5a780970a889d0ceb28415f6b9ff9c696c7749f1d85604126a97dfebe4/NBA-ON-ESPN-2.jpeg)
2020 - 2021 OOH + Posts
![]()
![](https://freight.cargo.site/t/original/i/c6d0a841edb9e7ee6bcee096b5fcdda99b4e47c40620f600395a1bbcd35c64ed/NBA-ON-ESPN-4.jpeg)
![](https://freight.cargo.site/t/original/i/6e9db70bda8a3d293a9e597c504c90496f252948fb2fb003d1824555b075dc94/NBA-ON-ESPN-6.jpeg)
![](https://freight.cargo.site/t/original/i/77957a0f02da242eb4bc6c5eccf5e55a14eb3beae77ff783832d871f81afe4a9/NBA-ON-ESPN-8.jpeg)
![](https://freight.cargo.site/t/original/i/112e88b8be09a23bbf1e8a2debd25dd8898023504ee9d6ffc6aa1c742c5af8a6/NBA-ON-ESPN-5.png)
![](https://freight.cargo.site/t/original/i/aebab55acce61f9a8480b6f9e7b395312ce5a62229ce3d49e07636fe2accf539/NBA-ON-ESPN-9.jpeg)
2021 Midseason Anthem
![](https://freight.cargo.site/t/original/i/3d3f00046dcc894e6ef2d0c2240cc4a8aad4a02ac82f7c0a8862d86dcf875c8a/_SOCIAL-IMAGES-2.png)
![](https://freight.cargo.site/t/original/i/ba44c6305c52ddd08b1f026437145330786750aff41a1e5181b377f542f4536f/_SOCIAL-IMAGES-1.png)
![](https://freight.cargo.site/t/original/i/05575dd80745ce19d845337c1616d69640f0122a251abba3340c1b9c9a1c2c06/_SOCIAL-IMAGES-3.png)
2021 - 2022 OOH + Posts
![](https://freight.cargo.site/t/original/i/b2416098e671b6e04ed1300163707328284e50844c82723aacaf9b5db595437c/_SOCIAL-IMAGES.png)
![](https://freight.cargo.site/t/original/i/708800700fec81d8663e247e5ddee8496c0e16dc875cd2890b2b7a1527ce03e9/NBA-ON-ESPN-Y2-LA-3.png)
![](https://freight.cargo.site/t/original/i/398786a047841da90d7b0586112bb9f73fbbb42c2ffd5c8d7d38ef2704073dfa/NBA-ON-ESPN-Y2-NY-1.png)
![](https://freight.cargo.site/t/original/i/5aad183a949c47c17ff7d12d442aeae454da917acacee0bf28d5ade33f5be838/NBA-ON-ESPN-Y2-LA-2.png)
![](https://freight.cargo.site/t/original/i/6caeb3d23d46e34830b8cc183f41bf309517c40089d05691271f846a485e4ee8/NBA-ON-ESPN-Y2-LA-1.png)
![](https://freight.cargo.site/t/original/i/09ff5e6237658f43a4ea0816820e48dd33fae737da8bfea980a272ba79d7d3cc/ESPN_EndTag_Direction_H_Unda_003.gif)