Brand anthems to launch NBA on ESPN for the 2020-2021 and 2021-2022 seasons.
We leaned into the league’s unmatched personalities, drama, and action on a macro scale to give the upcoming season the weight of a Hollywood trailer.

TVC // OOH // Social // End Cards // Animation
2021 D&AD Wood Pencil: Editing
2021 Webby Awards Honoree: Editing

Made at Arts & Letters with:
CW: Cory McCollum, Scott Hayes, Whitney Repole
ADs: Albert Song, Steve Gonzalez
CDs: Molly Jamison, NJ Placentra
ECD: Charles Hodges
Editors:  Dallas Simms, Patrick Blumer, Marissa Walker, Sho Kellam Stuart Mauck
Animation: Noah Hornstein, Carlos Foxworthy, Chi Chuang
Designers: Alana Robinson, Abbey Williamson
Producers: Jourdan Valdes, Collyn Dixon, Griffin Morrow, Evan Cotter
Strategists: Nana Dadzie, Alex Morrison, Zack Stergar
Voiceover: Nana Dadzie
Account: Brenda Schneider, Hill Shore, Martin Madriaga, Darius Watkins
Music Supervisors: Cam DiNunzio, Casey Wheeler
Finishing + Color: Mad Box Made

2020 - 2021 OOH + Posts

2021 Midseason Anthem

2021 - 2022  OOH + Posts