Since 1974 SMI Snow Makers has been an established global brand. SMI is responsible for the manufacturing, distribution, maintenance, and setup of snow making machines for various resorts–and has been an industry leader ever since. The focus in this small campaign is to communicate the deep rooted tradition of innovation and quality products. Because of the high quality of SMI’s machines and their products, it’s no wonder that they have been a partner and provider to the Winter Olympics for seven consecutive games. This campaign communicates to resort owners the longevity of the tried and true SMI Standard Polecat.
Copywriter: Joe Jones
Art Director: Joe Jones