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We leaned into the league’s unmatched personalities,
drama, and action on a macro scale to give the upcoming 
season the weight of a Hollywood trailer.

A brand anthem to launch NBA on ESPN for the 2020-2021 season. 
TVC // OOH // Social // Animation
2021 D&AD Wood Pencil: Editing

A midseason anthem for the NBA on ESPN playoff push.

Made at Arts & Letters with:
CW: Cory McCollum, Whitney Repole
AD: Albert Song
ECD: Charles Hodges
CDs: Molly Jamison, NJ Placentra, Scott Hayes, Steve Gonzalez
Editors: Dallas Simms, Patrick Blumer, Sho Kellam
Producer: Griffin Morrow
Strategist: Zack Stergar
Account: Hill Shore, Darius Watkins
Voiceover: Nana Dadzie
Music Supervisors: Cam DiNunzio, Casey Wheeler
Music: Repository, Malcom Parson, Mark Hadley
Animation: Carlos Foxworthy, Chi Chuang
Finishing + Color: Mad Box Made