BC 19 / 2019 

Just For Men

A new line of thought.
A campaign for the brand Just For Men
Print  //  Packaging  //  Display  //  Branding
 Product Introduction  //  Social  //  OOH  

The ask was to bring a new life to a tired brand.
The problem we found was that Just For Men hair dye was a box of shame for those who use it.
Should men have to adhere to a mold that society has set? We don’t think so.

Branding identity refresh 

Packaging redesign

Modern masculinity podcast, Behind the Masc