BC 19 / 2019 
–––––

Dr. Scholl’s


Dr. Scholl’s is a company built around one man’s weird foot fetish.
Just like him, Dr. Scholl’s employees are as fond of feet as he was.

Feet are our fetish. #feetplease

A campaign for Dr. Scholl’s shoe inserts
Print  //  Packaging  //  Radio+Songs  //  Web
Product  //  Social  //  OOH  //  Script  //  E-commerce



















Packaging redesign + new product introduction









E-commerce introduction



Employee reward+radio+songs





Lyrics:

Oh, oh yeah girl,
Let me take your piggies to market.
You know I got what you need.
I am a pro at what goes on your soles,
I put your mind at ease.
Whoa oh, yeah.

Dr. Scholl’s, feet, please






Lyrics:

Baby girl, I got something I want to tell you, listen.
I got a jones and I donʼt care who knows,
About this special bond I have with your 10 toes.
I wanna get a feel for your heels
Because Iʼm sweet on your feet.
Step on up baby, I got what you need.

Dr. Scholl’s, feet, please






Lyrics:

Yeah, yeah
Just call me the doctor,
With every step Iʼll take you farther
Farther than youʼve ever been,
Because your step I relish in.
From you heels to your arches,
I feel alone when weʼve departed
Canʼt stand when you leave,
You make me feel so complete.
Yeah.

Dr. Scholl’s, feet, please






Merch




Made with Kobby Amoako-Atta


Phone:

989.217.0054
Email:

joe.m.jones.work@gmail.com