Dr. Scholl’s
Dr. Scholl’s is a company built around one man’s weird foot fetish.
Just like him, Dr. Scholl’s employees are as fond of feet as he was.
Feet are our fetish. #feetplease
A campaign for Dr. Scholl’s shoe inserts
Print // Packaging // Radio+Songs // Web
Product // Social // OOH // Script // E-commerce
Packaging redesign + new product introduction
E-commerce introduction
Lyrics:
Oh, oh yeah girl,
Let me take your piggies to market.
You know I got what you need.
I am a pro at what goes on your soles,
I put your mind at ease.
Whoa oh, yeah.
Dr. Scholl’s, feet, please
Oh, oh yeah girl,
Let me take your piggies to market.
You know I got what you need.
I am a pro at what goes on your soles,
I put your mind at ease.
Whoa oh, yeah.
Dr. Scholl’s, feet, please
Lyrics:
Baby girl, I got something I want to tell you, listen.
I got a jones and I donʼt care who knows,
About this special bond I have with your 10 toes.
I wanna get a feel for your heels
Because Iʼm sweet on your feet.
Step on up baby, I got what you need.
Dr. Scholl’s, feet, please
Baby girl, I got something I want to tell you, listen.
I got a jones and I donʼt care who knows,
About this special bond I have with your 10 toes.
I wanna get a feel for your heels
Because Iʼm sweet on your feet.
Step on up baby, I got what you need.
Dr. Scholl’s, feet, please
Lyrics:
Yeah, yeah
Just call me the doctor,
With every step Iʼll take you farther
Farther than youʼve ever been,
Because your step I relish in.
From you heels to your arches,
I feel alone when weʼve departed
Canʼt stand when you leave,
You make me feel so complete.
Yeah.
Dr. Scholl’s, feet, please
Yeah, yeah
Just call me the doctor,
With every step Iʼll take you farther
Farther than youʼve ever been,
Because your step I relish in.
From you heels to your arches,
I feel alone when weʼve departed
Canʼt stand when you leave,
You make me feel so complete.
Yeah.
Dr. Scholl’s, feet, please
Merch
Made with Kobby Amoako-Atta
Phone: